Vann Rayeux didn't start with a strategy deck. It started with a feeling and a few people who refused to let it go. Behind the Brand is the unfiltered version — the founding, the mission, the reason any of this exists. Read it once, and you'll understand everything else we do.
In a world where beauty is increasingly filtered and fast-paced, Spikes arrives with something entirely different — raw creativity, unflinching honesty, and a practice rooted in intention. Known for her bold, expressive artistry, her work reaches far beyond surface-level glamour. It tells stories, challenges convention, and carves out space for individuality to breathe. Her origin story is as personal as the work itself. Makeup, for Spikes, began as a form of healing and ther
